Arthur Blank's Birthday

I stepped in for a friend on this project when she was overwhelmed with freelance work. I started by visiting Mercedes-Benz Stadium to measure the event space, then built it out in SketchUp — modeling every element of Arthur Blank's 70th birthday celebration to scale, from the stage and piano to each table and chair, along with the graphic art elements throughout the space. The renderings let the whole event be visualized before anything was ordered, so the design team could source furnishings and décor that fit together cohesively and know exactly how it would all come together ahead of setup.

A photo of the finished celebration — nearly identical to the SketchUp renderings above.